An event organizer has many jobs, but the one that probably causes the most anxiety is event promotion. I know I feel it every time we put on an event. While your own e-mail list is the best source of registrations, it’s great to get registrations from people who have never attended one of your events.
One technique is to use search engine optimization (SEO) to attract searchers to your event description page. The challenge that most organizations face is their Web site can’t get ranked high enough in search engines to matter.
There are two main components to successful SEO: page content and incoming links. It’s relatively easy to optimize the content of an event page, but it’s very hard to get enough links to the organization’s Web site to rank high in the search engines.
A solution is to add your event to the SureToMeet event calendar because our whole site is search engine optimized. For example, SureToMeet automatically creates up to five links to your event that are fed to search engines within hours. In several recent tests every event we tested showed up on the first page of search engines, while the organization’s own site ranked much further down.
For organizations that use SureToMeet’s online event management, SEO promotion is provided automatically for public events. For organizations that use their own online event registration process, they can add their events to the event calendars for free and have the same SEO advantage in the search engines.
Like our slogan says, we want to help organizations bring people together face-to-face at events, seminars, and meetings.