People attend meeting and events over and over again because they feel they receive value from attending each time. Once they attend a few meetings and don’t feel that they benefited they quit attending.
It’s no secret that we all act that way. What seems to be a secret to many groups and organizations is how to deliver the “value” that members and volunteers are seeking.
During her Lazy Leader Road Show, Cynthia D’Amour shared how to attract (and retain) members by appealing to their “hot buttons.” People who attend meetings are looking for some combination of these attributes:
- Personal/professional development
- Make a difference
- Be part of a community
Every organization is different, so each organization’s members look for different combinations of these attributes.
Chapters of professional organizations rely more on professional development than a business networking mixer group. But, both types of organizations have the same challenge — to deliver the “value” that meets the needs of members in these three areas.