Archives for Business Network Marketing.

Do you know all the key players (companies) in your industry niche, in your city or region?  If not, you are NOT ready to look for a new job!

Part of “You, Inc.” is knowing your assets (talents, skills, connections and experience).  But another part is knowing which buyers are best for you.

With the Web at your fingertips, there’s no excuse for not knowing each of your potential employers better than you know the attributes of your favorite movie or sports star.  Here are some features of each company you should know… and can find off of the Web (their company website, directories, associations, etc.)

  1. Name and kind of company (Sole proprietorship, partnership, LLC, S, C or other corporation), and size (number of employees, divisions, or locations).  Where their headquarters is located — and how close you will be to it.  Remember — location, location, location!
  2. Number of employees, and what the name of your relevant department(s) would be.
  3. Key customers (Find in directories or association membership listings)
  4. Where the hub of your industry is.  Entertainment is not centered in Sante Fe, New Mexico — but the art world is!
  5. Key products and services … and where the money comes from!  Follow the money!  The departments that have the greatest impact on revenue get the most attention, resources and often, highest salaries.  Money talks in business.
  6. Job requirements.  Search for job descriptions on job websites to get a prioritized list of qualification they will look for.  Know how each term is defined, and relate it to your own training and experience.  Tell your story of qualification, successful experiences and networks that can help get the job done.
  7. Who do you know who works for the company?  Call, email or text them for insights about the company, industry trends, and the job or department.  Recognize that one personal opinion isn’t always complete or accurate.
  8. Check social media for relevant conversations about the industry and the company.  But DON’T make derogatory or inappropriate comments.  (And check your own social media postings and clean them up as much as possible.)  
  9. Visit a trade show booth or other public exhibit and check out the literature.  Annual reports tell a lot about the inner workings of a company.  Read it for at least two years, if possible.  Annual reports for public companies listed in the stock market are often posted on their website or linked to from
  10. Drive by all the facilities within driving distance — check out their look and feel.  Are they clean or unkempt?  Are their parking lots full or sparsely filled. Are they heavily armoured against crime, or open to the public?  You can tell a lot about a person (or company) by how they dress!

Getting to know the best companies in your niche can mean up to millions of dollars over a lifetime of work — so it is important to know where the best companies are, who their key people are, their trends and best products.  It’s like getting to know a person with many fascinating personality traits!  Have fun, but open your eyes to the attributes that matter most!

Sponsors need to tell people face-to-face about their products and services. You, as an event organizer bring people together face-to-face. What could be more natural than getting together to create a productive event for sponsors, attendees and event organizers?

Easier said than done! Matching sponsors with the proper event sponsorship opportunity take a goal, yes, but it also take specific project management skills and emotional investment.

The project requires

  • knowing what language to use that captures sponsor attention,
  • what channels can be used to approach potential sponsors,
  • how to write a market-designed event sponsorship proposal,
  • and in the end, how to shape value for both the sponsors and the attendees

Roberta Vigilance has written a book entitled “How to Secure Sponsors Successfully” in which she provides strategies and tools to help event organizers attract and support event sponsors with successful events.

Roberta is an experienced event sponsorship consultant. She shares her tips for effective events supported by sponsors and shapes a marketing strategy, from the event organizer’s perspective — “Because of you, your sponsors are fully aware of who they are placing their brand in front of.”

Be Passionate:  Be the FIRST enthusiast who leads the way from strangers in the room to connections brought together because YOU know these people can benefit from knowing one another!

Know Your Audience:  Events are most often designed and implemented  for specialized groups of people who share common goals, problems and potential solutions.  When you know your audience’s haves and wants — their needs and strategies, you can broker a great sponsorship event that helps your attendees find solutions for their specific needs.

Help Sponsors Achieve their Goals:  First, you need to know what the sponsor’s goals ARE.  Then you need to creatively help them achieve their goals.  There is a difference in event design for a meet and greet, and a product introduction to a new market.

Be Honest and Knowledgeable:  Promise only what you can deliver. Know what you can deliver.  Know what the sponsor wants delivered.  And know what your Attendees want.  And plan accordingly.

Be Persistent, Helpful and Effective:  Pitching your proposal takes finding the right person or committee in the sponsor’s company, arranging a meeting far enough in advance of the event, helping design an experience for great results, and smoothing the way at the event itself.  Selling a sponsorship is just the first step.  Implementation is where you earn your stripes… and your ROI!

For more information about Roberta Vigilance’s services and book (How to Secure Sponsors Successfully), see