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Archives for MatchUp

SureToMeet is a technology company with decades of experience in the events and one-to-one marketing fields.  We have married those two areas of expertise in a new product design — but due to the death of our founding CEO, are struggling to find a new home for this innovative system that can make a real difference in the business networking niche.  

SureToMeet includes three innovative, experienced R&D designers:  Chris Allen is an Academy Award winning systems programmer and designer.  Carolyn Allen is a longtime marketing communications and Internet marketer.  David Hylton is an international communications and business strategist.  

Our founder, Cliff Allen, was a systems designer and marketer who wrote some of the early books on Internet marketing, who created one of the first event registration systems as well as a sales and marketing unification system much like Salesforce.com.  

Together we have designed, patented, and put together the implementation plan for the MatchUp system. MatchUp is a complete system for event organizers, attendees and sponsors to bring together compatible people face-to-face at events.  

It takes humility to know when you need to ask for help.  After struggling for almost five years to complete the patent application process and receive the patent, and developing the business plan, marketing strategy and detailed technology wireframe — we realize that the system we’ve designed needs a bigger company than ours to bring it to the marketplace.

So we are looking for a home for our child.  The ideal candidate will be an established events management or events services company who has a relationship with event organizers and sponsors.  They will also have in-house tech resources to rapidly develop the system.

Why would they do this?  Because the revenue potential is even greater than the valuable contribution they would be able to provide their clients by cutting the cost and inefficiencies of networking the old fashioned way.  This system provides a smooth pathway to development of both a Minimum Viable Product and future enhancements.  And the adopting company will have three dedicated founders to help with rapid development and implementation.

We have heart — as well as the desire to make a valuable contribution to business and the careers of people who rely on business networking.  In this day and age of social media and crowd sourcing, we are asking for your help so we can help others.  We would appreciate any assistance you can provide in finding a home for this innovative solution to business networking.

Carolyn Allen
CEO, SureToMeet

Slow cooking is catching on!  We’re realizing that it takes time to make something really good.  The same often holds for innovation.  It takes time to fully recognize the need and flesh out the details of a workable solution. 

Twenty years ago my husband and I owned a high tech marketing agency and the need for productive networking was palpable, but the technology wasn’t there yet.  We helped entrepreneurs connect with the support team they needed — investors, partners, clients and even some employees and vendors.  Matching people was difficult.  The frustration inspired us to think of solutions and we often discussed how matchmaking was a time honored tradition that was needed in business. 

So the history of MatchUp, our matching system, really started about 25 years ago.  But the technology wasn’t there.  We witnessed several generations of solutions being tried with gadgets, with online websites and leads clubs.  None of them were very efficient.

Seven years ago we recognized that the smartphone plus our own software platform would make an effective matching system possible. The additional ingredient was the event organizer who could tailor the matching criteria to their attendees’ needs and offers.  We began the process of designing a system that would optimize this human-technology team.  We soon added sponsors to the mix because finding good suppliers is as important to every company.

My husband died in 2012, just as we were applying for our utility patent.  We were ahead of the curve, but the R&D process slowed as my son and I took over the business and R&D process.  

We’re now seeing the emergence of networking apps that begin to meet the need I saw throughout my marketing and design career — but none of the services available handle the depth or breadth of the need we found in American businesses.

My family has pursued a solution to this problem for decades, and we have a solution at our fingertips — MatchUp.  But we need the right partner to make this valuable contribution to business networking a reality. 

If you know a company looking for a networking solution — let me know — or tell them that we’re looking for a quality events company who will be able to deliver a significant boost to business networking at events.

Carolyn Allen,
CEO, SureToMeet

 

As a communications strategist, I recognized a big problem among our entrepreneurial clients — they needed a matchmaker to help them find the right partners, investors, clients and staff members.  My husband and I owned a high tech marketing agency and the need for productive networking was palpable, but the technology wasn’t there yet.  This is the time for smartphone enabled business networking

Our MatchUp (TM) solution that combines the Event Organizer with the Smart Phone & Computer System helps Attendees match with each other at the event.  We help sort out compatibilities with the algorithm.  The Organizer narrows the search with parameters… and the Attendee can fine tune their profiles to find the match they need today!

But the human factor is so important.  You can be matched with the perfectly compatible person, but if you do not engage in a meaningful conversation and then followup, your experience is useless.

Based on our experiences at networking and event organizing over the years, we’ve learned these tips for networking at events:

  1.  Know who you want to meet
  2.  Ask for referrals from people who know you…
  3.  Follow up, follow up, follow up

Know who you want to meet

Who do you need today to make progress in your job or your career?  Do you need a partner, an investor, clients or staff members?  Do you need someone part-time or full-time?  Know what you are looking for — the function in your life — and who the most likely candidates are.  That profile shapes YOUR profile!

Ask for Referrals 

If you don’t have a networking system available, use the old-fashioned one — ask for referrals.  But be specific and ask for the most common two or three attributes you need to find.  Your referrer needs to ask the right questions and give a bit of your information to help make a human match.

Follow up!

Following up is about making a business friendship.  It’s about learning more about each other and learning to trust one another’s judgment.  And it’s a long process to develop a really good contact.  Try to meet again soon.  Go for coffee together or meet at the next group meeting you have in common.  Send email.  Connect in social media and send short messages that might be of value to your contact.

Don’t overwhelm your new business contact, but connecting 3 or 4 times in the first month of your relationship can solidify your interest in them and flesh out the value that you bring to their life — and vice versa!

Make your business friendship friendly.  Don’t fall into gripes about your industry or colleagues.  Do promote positive ideas about how to make life better for both of you.  And share tidbits of helpful knowledge.  This is how trust is born and nurtured.

Successful networking!
Carolyn