stm-mm-tm

Tag archives for event networking

Here’s a summary of the series of posts on the Top 10 Business Networking Tips:

  1. Know Your Objectives
  2. Update Your Business Card
  3. Join Groups
  4. Turn Contacts Into a Network
  5. Make Notes About Each New Contact
  6. Follow-Up With New Contacts
  7. Managing Your Contacts
  8. Remembering To Keep In Contact With Your Contacts
  9. Give Speeches To Groups
  10. Host An Event

Start with #1 and work your way through the list. When you reach #9 and #10 you’ll find that networking has become much easier — and more valuable.

It seems that after attending a meeting or event, we come away feeling that there was more benefit in the networking than the presentations.

Every conference organizer tries their best to make every speaker relevant and beneficial for the audience, but frequently it just doesn’t turn out that way. I’ve been on plenty of conference planning committees – and have presented at lots of conferences and monthly meetings – so I’ve experienced the frustration from both sides.

The authors of We Have Always Done It That Way feel the same way:

Ask any conference attendee where the value is and you will most likely here, “in the hallways” or “at the social functions”. Why? Because this is the place where real-time business issues can be addressed.

They have some good ideas for helping attendees solve current problems by using the Web to improve networking before, during, and after a conference or event. They also have some good ideas on how to learn about attendee needs so speakers can present more of what the audience is looking for.

For us in event promotion, improving the benefits of an event gives us more to tell prospective attendees – and improves the likelihood that those who attend will come again in the future.

After you have connected with a number of people who share a common interest, it’s a good time for you to host an event to bring these people together.


There are many types of events you can host, from round table discussion groups to larger community meetings with speakers and an opportunity to network.


Here’s a short checklist of the steps to preparing for an event:

  • Choose a topic to present on that you are familiar with
  • Choose a convenient location
  • Prepare an agenda and event description
  • Create a PowerPoint presentation and handouts
  • E-mail an announcement containing a link to the event description and RSVP form using SureToMeet.com


The types of events and locations include:

Type of Event Size Venue
Discussion group 5-7 people Restaurant with private dining room
Workshop teaching a skill 10-20 people Hotel or banquet/meeting facility
Speaker and networking 20+ people Hotel or company conference/training room
Conference with multiple speakers 100+ people Hotel, conference center, or resort


For small events you can draw upon your own network of contacts. However, for larger events you may want to partner with other presenters and send event announcements to people on each presenters’ contact list.


Becoming a public speaker and event organizer has several advantages beyond building a contact network. Speakers are frequently asked to consult on projects, join community task forces and committees, and be interviewed by the media. In addition, producing conferences and similar events can become a significant source of revenue and profit.

« Previous Entries
Next Entries »