Slow cooking is catching on! We’re realizing that it takes time to make something really good. The same often holds for innovation. It takes time to fully recognize the need and flesh out the details of a workable solution.
Twenty years ago my husband and I owned a high tech marketing agency and the need for productive networking was palpable, but the technology wasn’t there yet. We helped entrepreneurs connect with the support team they needed — investors, partners, clients and even some employees and vendors. Matching people was difficult. The frustration inspired us to think of solutions and we often discussed how matchmaking was a time honored tradition that was needed in business.
So the history of MatchUp, our matching system, really started about 25 years ago. But the technology wasn’t there. We witnessed several generations of solutions being tried with gadgets, with online websites and leads clubs. None of them were very efficient.
Seven years ago we recognized that the smartphone plus our own software platform would make an effective matching system possible. The additional ingredient was the event organizer who could tailor the matching criteria to their attendees’ needs and offers. We began the process of designing a system that would optimize this human-technology team. We soon added sponsors to the mix because finding good suppliers is as important to every company.
We’re now seeing the emergence of networking apps that begin to meet the need I saw throughout my marketing and design career — but none of the services available handle the depth or breadth of the need we found in American businesses.
My family has pursued a solution to this problem for decades, and we have a solution at our fingertips — MatchUp. But we need the right partner to make this valuable contribution to business networking a reality.
If you know a company looking for a networking solution — let me know — or tell them that we’re looking for a quality events company who will be able to deliver a significant boost to business networking at events.