One of the benefits of the Internet is that it’s helped us become aware of how the large issues in the world affect us. At the same time, it’s become more frustrating when we try to take action and “make a difference” to improve things.

How many times have you sent a YouTube link about an important issue to your contact list — then wondered if the video made a difference in how they act? The same frustration happens when trying to use social networking sites like Facebook to made a difference.

So, how do you really make a difference on the key issues you’re concerned about? Face-to-face with the people you want to influence.

When you interact with people face-to-face you have an excellent opportunity to answer their questions immediately, as well as grow your relationships with them.

For example, if you’re concerned about the environment, help your friends and associates understand your concern. Annie Leonard has created a 20 minute video on the “Story of Stuff” that you can use to host a house party in your home or present at a local organization.

She also provides a complete set of communications tools, including a discussion guide, group activities, and a list of ways individuals can make a difference in advancing sustainability.

When your organization publicizes a public event, remember to select the category “Green/Sustainability” on the event description form. This helps publicize your event in three ways.

  1. It helps people find your event in calendars of local events.
  2. Your event can be included in a weekly newsletter that’s sent to people who want to know about sustainable and green events in their area.
  3. Your event will be automatically included on other Web sites that use the event registration database of sustainable and green events.

Using online websites to publicize events is just one of the ways you can use the Internet to make a difference in your community — and the world.