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Tag archives for referrals

SureToMeet is a technology company with decades of experience in the events and one-to-one marketing fields.  We have married those two areas of expertise in a new product design — but due to the death of our founding CEO, are struggling to find a new home for this innovative system that can make a real difference in the business networking niche.  

SureToMeet includes three innovative, experienced R&D designers:  Chris Allen is an Academy Award winning systems programmer and designer.  Carolyn Allen is a longtime marketing communications and Internet marketer.  David Hylton is an international communications and business strategist.  

Our founder, Cliff Allen, was a systems designer and marketer who wrote some of the early books on Internet marketing, who created one of the first event registration systems as well as a sales and marketing unification system much like Salesforce.com.  

Together we have designed, patented, and put together the implementation plan for the MatchUp system. MatchUp is a complete system for event organizers, attendees and sponsors to bring together compatible people face-to-face at events.  

It takes humility to know when you need to ask for help.  After struggling for almost five years to complete the patent application process and receive the patent, and developing the business plan, marketing strategy and detailed technology wireframe — we realize that the system we’ve designed needs a bigger company than ours to bring it to the marketplace.

So we are looking for a home for our child.  The ideal candidate will be an established events management or events services company who has a relationship with event organizers and sponsors.  They will also have in-house tech resources to rapidly develop the system.

Why would they do this?  Because the revenue potential is even greater than the valuable contribution they would be able to provide their clients by cutting the cost and inefficiencies of networking the old fashioned way.  This system provides a smooth pathway to development of both a Minimum Viable Product and future enhancements.  And the adopting company will have three dedicated founders to help with rapid development and implementation.

We have heart — as well as the desire to make a valuable contribution to business and the careers of people who rely on business networking.  In this day and age of social media and crowd sourcing, we are asking for your help so we can help others.  We would appreciate any assistance you can provide in finding a home for this innovative solution to business networking.

Carolyn Allen
CEO, SureToMeet

As a communications strategist, I recognized a big problem among our entrepreneurial clients — they needed a matchmaker to help them find the right partners, investors, clients and staff members.  My husband and I owned a high tech marketing agency and the need for productive networking was palpable, but the technology wasn’t there yet.  This is the time for smartphone enabled business networking

Our MatchUp (TM) solution that combines the Event Organizer with the Smart Phone & Computer System helps Attendees match with each other at the event.  We help sort out compatibilities with the algorithm.  The Organizer narrows the search with parameters… and the Attendee can fine tune their profiles to find the match they need today!

But the human factor is so important.  You can be matched with the perfectly compatible person, but if you do not engage in a meaningful conversation and then followup, your experience is useless.

Based on our experiences at networking and event organizing over the years, we’ve learned these tips for networking at events:

  1.  Know who you want to meet
  2.  Ask for referrals from people who know you…
  3.  Follow up, follow up, follow up

Know who you want to meet

Who do you need today to make progress in your job or your career?  Do you need a partner, an investor, clients or staff members?  Do you need someone part-time or full-time?  Know what you are looking for — the function in your life — and who the most likely candidates are.  That profile shapes YOUR profile!

Ask for Referrals 

If you don’t have a networking system available, use the old-fashioned one — ask for referrals.  But be specific and ask for the most common two or three attributes you need to find.  Your referrer needs to ask the right questions and give a bit of your information to help make a human match.

Follow up!

Following up is about making a business friendship.  It’s about learning more about each other and learning to trust one another’s judgment.  And it’s a long process to develop a really good contact.  Try to meet again soon.  Go for coffee together or meet at the next group meeting you have in common.  Send email.  Connect in social media and send short messages that might be of value to your contact.

Don’t overwhelm your new business contact, but connecting 3 or 4 times in the first month of your relationship can solidify your interest in them and flesh out the value that you bring to their life — and vice versa!

Make your business friendship friendly.  Don’t fall into gripes about your industry or colleagues.  Do promote positive ideas about how to make life better for both of you.  And share tidbits of helpful knowledge.  This is how trust is born and nurtured.

Successful networking!
Carolyn

After you’ve attended a number of business networking events and have collected a stack of business cards from contacts, you may ask yourself, “What do I do with these contacts?”

One of the key benefits of networking is being able to weave contacts into a network of people who can help each other.

If you keep your contacts from knowing with each other, there’s little way they can work together to help you achieve your objectives. On the other hand, if you have introduced many of your contacts to each other, it’s easy for them to work with each other in ways that benefit both them and you.

While it’s possible for the contacts you introduce to each other to exclude you from their activities, that’s very unlikely when you are a key part of their lives.
So, how do you introduce contacts to each other? Here are a few ways to introduce your contacts to each other.

  • Introduce two contacts to each other when you see both of them at a networking event.
  • Send an introductory e-mail to both people describing a bit about each person and why you think they would be interested in knowing each other.
  • Schedule a conference telephone call for all three of you so you can introduce them to each other.
  • Schedule a breakfast, lunch, or dinner where the three of you can meet.

Each person will be impressed that you’ve made a special effort to help them meet someone they’re likely to be interested in knowing.

The more you’re able to introduce people to each other, the tighter your network becomes, and the more everyone in your network will benefit from knowing each other.

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